Free Online Courses in Digital Marketing – BEST COURSES IN DIGITAL MARKETING
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Table of Contents
What is Digital Marketing?
Digital marketing can be summed up as the use of the internet or other forms of digital communication to promote brands in order for them to connect and link with their potential clients via these mediums. Some examples of Digital Marketing are:
- Search Engine Optimization
- Email Marketing
- Content Marketing
- Social Media Marketing
- Digital Advertising
- Affiliate Marketing
and I am sure there are a few others that I left out. I believe digital marketing is important not just for a business specifically but for professionals in that area but also anyone with an online presence, whether its a business or an individual.
Is becoming a digital marketer a good job?
So before I get any further let’s talk about this for a while. In my opinion, I do believe this is a good option. My reason for saying this is because if you take note of where we are today this is the Information Age at this point the internet is pretty much endless, so there are opportunities upon opportunities. You just have to look for what you want and what you are good at, but for sure this is a viable option. Also what makes it even better is you can do this for a company or you can freelance.
If you do choose to freelance though I recommend that you find your niche first and don’t just try to serve everyone at once.
Is Digital Marketing difficult?
Hmmmm….how do I respond to this. I believe the difficulty of something is relative to the person. I don’t see digital marketing as something I would consider to be difficult, unless maybe you are someone that isn’t so good with a computer, but guess what, you can LEARN to become good with a computer, so its all just a learning process, so it really is left up to how you see it.
How much does a digital marketer get paid?
A digital marketer specialist can make around $25 per hour as seen here. I however know that you can earn way more than that, especially if you decide to freelance. Freelancing just comes with fear for people because they are afraid of finding clients etc, which to be honest can be a rather daunting feeling, but long run, it would be so worth it. Feel free to contact me and let’s set up a consultation if you are looking to get into freelancing in any area, let me help you.
NOW LET’S GET INTO THESE DIGITAL MARKETING ONLINE COURSES!
Free Online Courses in Digital Marketing
1) GOOGLE DIGITAL GARAGE
Google Digital Garage is maybe the best option if you are looking to do a free course. They are an online course platform with many different courses to choose from. They have quite a number of courses which are free and some paid. Some, actually the majority are free to complete but then if you wish to get the certification you have to pay for it.
However, the one I am suggesting to you related to digital marketing is free, it is called Fundamentals of Digital Marketing which is a 40-hour course with 26 Modules which you get to complete based on your own time. What is another plus is that there are quizzes throughout to help keep you on track Talk about fundamentals! It looks at building your web presence, how to plan your business strategy, how to reach more people and many other areas.
Is this Google Digital Garage Course Certified? Yes it is!
Level: The course is ideal for beginners and intermediates.
2) SEMRUSH
When you talk about free online courses in digital marketing SEMRUSH comes to mind. So when you visit the site go to sources then Academy, and there you will find a host of courses that can help you on your Digital Marketing Journey. SEMRUS is seen as one of the top companies when it comes on to digital marketing tools. They have courses centered around:
- Social Media Marketing
- Affiliate Marketing
- SEO
- PPC (Pay-Per-Click
- Content Marketing
Also do note though that there lessons are taught by experts though the information is useful and general they teach you with their platform in mind. Still a great option though, especially as it relates to SEO.
Is the SEMRUSH Course Certified? Yep
Level: This course is ideal for Beginners to Advanced Level individuals.
3 ) LINKEDIN LEARNING
Another place to find free online courses in Digital Marketing is on LinkedIn through LinkedIn Learning. With the digital marketing courses, you can do on LinkedIn learning it’s usually free to premier members or there is a trial period. You can always use the one month trial period to complete the course. JUST REMEMBER TO CANCEL before the time lol. It has 11 modules which you should complete and upon completion, you also earn a certificate.
Are the LinkedIn Learning courses certified? Yes
Level: This course is ideal for Intermediate to Advanced.
4) HUBSPOT
Another great place to consider when finding free courses in Digital Marketing is of course Hubspot Academy. They have a certification course on Digital Marketing called Get Certified in Digital Marketing which consists of:
- 9 lessons
- 36 videos
- 11 quizzes
- 4 hours long
However please note that Hubspot has many other courses. So look through and see what other courses can help you advance in the area you wish to improve on.
Is the HUBSPOT Course Certified? Yep
Level: Beginners and Intermediates
5) ALISON
You can also find free online courses in Digital Marketing here. They offer quite a few free online courses in Digital Marketing here however if you wish to have the certificate then it will come at a cost. They actually have quite a few courses, especially if you are looking to niche down in a specific area. Check them out and see if they have something that works for you. To be honest almost anything you may want to learn can be found on Alison they have Diploma courses as well as certification courses. Definitely check out some E-Business courses which will help you with developing your Digital Marketing skills.
Are Alison Courses Certified? Yes they are, but you have to pay for the certification
Level: There are different courses for all levels.
Worthy Mentions:
You can check out Savvy Vault it’s at $47 a month with so many courses to choose from so you can do as many as you would like in different areas and then stop. There are quite a few areas she has courses on within the realm of Digital Marketing especially if you are a Virtual Assistant.
You can also check out UDEMY as they tend to offer many courses around all the different areas of digital marketing that you can pick, choose and refuse from, also at different prices.
In conclusion we can safely say there are quite a few places to find free online courses in Digital Marketing, however, please note there are many online courses available, I am just listing the ones I am familiar with and sure about..
If you know of other companies that offer free online courses in Digital Marketing then please drop a comment below and let us continue to build this list!
There are now maybe hundreds of free online courses in digital marketing so it is all about thoroughly looking through them and finding what works for you. Some people believe that the best courses in digital marketing require a huge fee or cost but not today!
